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WordPress website refresh.
Old WordPress or WooCommerce site slow, dated, or hard to use? We refresh design, code, and structure without losing SEO.
Scoped after a short conversation
We modernise WordPress and WooCommerce projects: new design, speed, mobile experience, content structure, and a safe migration. So you keep visitors and rankings.
In short
- Redesign and modernisation without SEO panic
- 301 redirects and URL mapping
- Speed and mobile UX
- Scoped price after a short call
When to refresh instead of patching
If the theme is outdated, mobile suffers, editing is painful, or speed kills conversions. Patching costs more than a clear refresh project.
We start with an audit: what works, what to keep (URLs, content, SEO), and where a new architecture will pay off fastest.
Migration and 301 redirects without panic
We keep important URLs, set up redirects, and check forms, analytics, and indexing. The goal. Visitors and Google find the same thing, only with a better experience.
After launch we watch Search Console: 404s, indexing, key landing pages. If something drops. We fix it quickly.
Design, UX, and mobile
A refresh is not just “nicer colours”. Hierarchy, CTAs, phone readability, and clear paths to contact or cart.
If needed. We tidy content structure: service pages, FAQ, case studies, so SEO and sales work together.
Speed and technical debt
Old themes and plugin piles are often why sites feel slow. During a refresh we remove what isn’t used, keep what earns its place, and measure Core Web Vitals.
With WooCommerce the refresh is more sensitive: payments and shipping. So we test checkout before and after go-live.
Pricing and stages
Price depends on scope: homepage + contact only, or a full redesign with migration. We quote after a short call and a look at the live site.
We often work in stages: critical pages first, then catalogue or blog. So the business doesn’t stand still.
FAQ.
Will we lose Google rankings?
We plan redirects and technical SEO. Short-term fluctuations are possible, but the goal is to preserve and then improve visibility.
Can you refresh only part of the site?
Yes. E.g. the homepage and contact pages, or a full design system. We agree scope after a short call.
How long does a WordPress refresh take?
Often a few weeks to a few months, depending on pages, products, and custom features. We state the timeline in the quote.
Do we need to change the domain?
No. Most refreshes stay on the same domain. We only change domains when you have a separate reason.