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WordPress8 min

WordPress or a custom build: what to choose?

For most businesses in Lithuania, WordPress is enough. Custom or headless pays off when you need complex logic, a web app, or a modern UI with fast editing. Editing, speed, and budget should drive the choice, not trends.

In short

  • WordPress fits most businesses (from €800 + VAT)
  • Custom when you need complex logic or a web app
  • Hybrid: headless WordPress + React frontend
  • Editing, speed, and budget should drive the choice
  • A wrong stack costs more than a missing feature

Short answer without fanaticism

For most businesses in Lithuania, WordPress is the right choice: fast launch, familiar editing, broad ecosystem support. Go custom when you need distinctive UI, complex logic, or a real web app.

The question is not “what’s trendy”, but what lets you update content yourselves, show up in Google, and stay solvent on maintenance a year later.

When WordPress is good enough

Business site, service pages, blog / insights, simple lead forms, WooCommerce without extreme rules. WordPress wins on speed and cost (business site. From €800 + VAT).

If your team wants to change text and images without a developer every time, the WordPress editor is a practical argument, not “old-fashioned”.

When custom or React pays off

Custom (or React + API) pays off when you have unique business logic, many user states, dashboards, calculators with complex rules, or a product that is the application itself.

Then a pile of WordPress plugins becomes more expensive and fragile than an honest custom budget. Custom also needs care and docs, or you’re stuck with one person forever.

Hybrid: headless WordPress

Headless WordPress: content and editing in WordPress, a fast React frontend for visitors. A strong path when you need marketing velocity plus a modern UI.

A hybrid is not cheaper than a simple theme. It’s more than classic WordPress, but often more flexible than building everything from scratch if your content team already knows WordPress.

How to choose in practice

Write down: who edits, how many pages, whether you need e-com, which integrations, what speed / SEO goal. Then pick the smallest stack that delivers it.

We often start with WordPress and add custom only where the template stops solving the job. So budget goes to business value, not tech ego. Unsure? Get in touch: thirty minutes is usually enough to say which path fits.

End

FAQ.

Is WordPress serious enough for a real business, not just a blog?

Yes. For most business sites, service pages, and standard WooCommerce stores, WordPress is the right choice. Business site. From €800 + VAT.

When do we really need a custom build?

When you have unique business logic, dashboards, complex calculators, many user states, or a product that is the app itself. Then a plugin pile costs more than an honest custom budget.

Is headless WordPress always faster and better?

No. Headless gives a modern UI and a fast frontend, but costs more than a classic theme and needs more care. Choose it when marketing velocity plus a React UI are truly required.

How much does WordPress vs custom cost?

Business WordPress. From €800 + VAT. WooCommerce. From €2,500 + VAT. Custom. By project + VAT after a short scope. Cheapest launch is not always cheapest over two years.

How do we choose if we’re unsure?

Write down who edits, how many pages, whether you need e-com, and which integrations. Then Get in touch: we’ll propose the smallest stack that solves the job, without tech ego.

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