ChatGPT ads tracking that shows purchases and enquiries.
We set up OpenAI Ads so your ads are measurable: pixel, purchase and enquiry conversions, campaign settings and a GA4 (Google Analytics 4) report per campaign.
In short
- GDPR compliant
- Purchases and enquiries as conversions in every campaign
- Campaign type, bid strategy and UTM
- GA4 report per campaign
- €40/h, setup takes 8-12 hours
Why Ads Manager shows zero conversions.
Campaigns are running, clicks are coming in, and the conversions column says zero. The pixel may work, but the campaign does not know about purchases and enquiries.
Often only the purchase is attached, while expensive products sell after a call, form or calculator.
We attach the purchase and the enquiry to every campaign. Conversions count from that day.
What we set up.
Pixel and GDPR
- We install on any platform: WordPress, Shopify, PrestaShop or a custom-built site.
- The pixel loads only after marketing consent.
- The oppref click reference is kept for 30 days, even when consent is given on the landing page.
- Cookies are listed in the cookie policy.
Conversions and Conversions API
- The purchase value matches GA4 and Meta: goods with VAT, shipping excluded.
- Enquiries from forms, calculators and call buttons.
- A funnel for shops: product view, cart, checkout.
- Server-side sending only with the buyer's consent, and each purchase counts once.
Campaigns and reporting
- Conversions attached to every campaign.
- A UTM template at campaign level: GA4 sees the campaign, ad group and ad.
- oCPC campaigns without the manual bid and cost cap that stop delivery.
- Rejected ads restored without changing their text.
- A GA4 report with campaign names, not ids.
How it works.
- 01
Check
We get access to Ads Manager, the website and GA4 and check what is already sent. The Conversions API key is created by the account owner.
- 02
Setup
We install the pixel and conversions and verify with a test order or enquiry, with consent and without.
- 03
Campaigns
We attach the conversions and set UTM and the bid strategy. If needed, we move to oCPC.
- 04
Handover
A GA4 report per campaign and a note on what to check each week.
Where ChatGPT campaigns get stuck most often.
While OpenAI reviews a new account, campaigns do not serve. The review takes 5-7 days.
A conversion is attached to each campaign separately, not to the account. A campaign without it shows zero.
GA4 sees those clicks as plain traffic from chatgpt.com, with no campaign.
Events are already arriving while the Ads Manager summary still shows zero for a while.
To optimise for conversions, the campaign has to be cloned. The clone learns from zero.
Cloning sets manual bidding and a cost cap. Without conversion history, the campaign barely serves with them.
A rejection cannot be appealed, and a renamed ad is not reviewed again.
Price: €40/h.
A typical setup takes 8-12 hours: pixel, purchase and enquiry conversions, server-side sending, campaign settings and the GA4 report.
If consent blocking or deduplication is broken, we start with an audit for €200. A pixel on a broken consent layer collects data you cannot use.
After launch we maintain it by the hour: conversions for new campaigns and a monthly check.
A good fit
- You have an OpenAI Ads account or are creating one
- An online shop or a service website on any platform
- The purchase or enquiry happens on the website
- GA4 is in place, or we install it
Not a fit
- A website where no code or tags can be added
- Counting conversions without the visitor's consent
FAQ.
No. We install the pixel on any website: WordPress, Shopify, PrestaShop or your own system.
No. The pixel loads only after consent, and the server event is sent only with the buyer's consent. That is why Ads Manager shows fewer conversions than orders.
A campaign type that optimises for conversions. An existing campaign's type cannot be changed, so we clone it. We suggest collecting enquiries for two weeks first, so the clone has something to learn from.
Yes. One event on the website, three platforms. See the Analytics and ad tracking service.
Setup takes 1-2 days once we have access. A new OpenAI Ads account's review on OpenAI's side takes 5-7 days.