Site speed is money (Core Web Vitals)

Users don't talk about speed. They say the site 'looks cheap' or 'something's broken'. Same feeling, different words.

Core Web Vitals — three Google metrics: LCP (how fast main content appears), INP (how fast the page responds), CLS (whether the page 'jumps' while loading). Good scores = better rankings and fewer leaving visitors.

Common WordPress slowness causes: too many plugins, uncompressed images, poor hosting, third-party scripts (chat, analytics, ads).

What we do: optimize images, enable caching, remove unnecessary plugins, use CDN. Results visible in Google PageSpeed and real purchases.